Matrix Biolage is renowed for its unique fusion of Matrix science and customized botanicals that rejuvenate hair naturally. With seven customized therapies, natural botanicals, strong hold stylers and the Professional strength Cera-Repair Pro4 , Biolage is a therapeutic approach to salon solutions.

Bosley Professional Strength is dedicated to re-instilling confidence in both men and women who struggle with fine hair, thinning hair and hair loss, by offering comprehensive hair solutions and superior products.

We educate stylists in order to create "thinning hair" experts in salons across the country, while operating through integrity, honesty and passion.

As expert Bosley Professional specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Bosley Professional to our valued customers is part of this commitment.

Malibu C offers wellness solutions for hair, scalp and skin using a patented freshly activated vitamin technology.  The company's philosophy is Total Oxidation Management, which is about understanding the connection between the environment and the human body, and salons and their clients are finding solutions to common hair and skin conditions using this approach.

As expert Malibu C Wellness Solutions specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Malibu C Wellness Solutions to our valued customers is part of this commitment.

Through inspiration and innovation, Matrix supports every salon professional to achieve their dreams and IMAGINE ALL THEY CAN BE. Our extensive portfolio offers a wide range of hair care, hair color and hair texturizing products including Biolage, Total Results, SOCOLOR, and Color Sync.

As expert Matrix specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Matrix to our valued customers is part of this commitment.

The world leader in Professional Nail Care. Shiny. Sparkling. Rich. Edgy. Glamorous. Brilliant. No matter what adjective tickles your toes, there is no denying that OPI is the way to go!

As expert OPI specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer OPI to our valued customers is part of this commitment.

CND Shellac is the original and only Power Polish service, empowering you the real woman, with 14+ days of superior color, no matter what life brings you. Set it and forget it. Practical and fearless. Improve your nails with an armor coat that says, "see you in 2 weeks".

As expert Creative Nail Design specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Creative Nail Design to our valued customers is part of this commitment.

Woody's was developed with the collaboration of celebrity barbers and stylists. Their hard work and keen insights into what grooming products a man needs in his daily routine helped create the Woody's of today. 

We make products without compromise by focusing on only the finest quality ingredients to cleanse, nourish and protect. Woody's is directed at the man who is looking for a simple, comfortable daily regimen that offers basic, no-frill products that smell good and get the job done.

As expert Woody's specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Woody's to our valued customers is part of this commitment.

TIRED OF THE GRAY? Do something about it! Redken gives you options including our New Customized Camouflage Service. Want to blend a little gray? In just 5 minutes you can look years younger. Want to blend even more gray? You're just 10 minutes away from increased coverage and a younger look! New Customized Camouflage Services are fast, easy and discrete.


As expert Redken Color Camo specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Redken Color Camo to our valued customers is part of this commitment.

For us, producing the highest quality professional hair care available is simply not enough. Paul Mitchell is (and always will be) dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing, and we've long been a leader in the global effort to protect consumers from tampered products. It's easy to see that our commitment to caring for people and the planet is a driving force in everything we do.

As expert Paul Mitchell specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Paul Mitchell to our valued customers is part of this commitment.

Matrix Total Results consists of five complete haircare ranges - Moisture, Color Care, Sleek, Amplify and Curl - perfect for every hair challenge, and Total Miracle products that deliver instant results you can see and feel.

As expert Total Results specialists, we strive to deliver the best products and services in the Grand Rapids, MI area. Our decision to offer Total Results to our valued customers is part of this commitment.